by samsurikamal
Camel, one of the loved cigarette brands by the smokers. The
beauty of the cigarette is its indulged tobacco unit. The varieties of used
tobacco are Virginian and Turkish. The cigarette has been produced by the
market leader R J Reynolds and it is recognized as one of the affordable and
most selling cigarettes in the world. It comes in three flavors, Camel Silver,
Camel Full Flavor and Camel Blue. It is ranked 4th in the list.
Camel cigarettes were originally blended to have a milder
taste in contrast to brands that, at the time of its introduction, were
considered much harsher. They were advance-promoted, prior to official release,
by a careful advertising campaign that included "teasers" which
merely stated that "the Camels are coming"[2] (a play on the old
Scottish folk song, "The Campbells Are Coming").
This marketing style
was a prototype for attempts to sway public opinion that coincided with the
United States' entry into World War I, and later World War II. Another
promotion strategy was the use of a Circus camel, 'Old Joe', which was driven
through town and used to distribute free cigarettes. The brand's catch-phrase
slogan, used for decades, was "I'd walk a mile for a Camel!"
The most famous historical style of Camel cigarettes is the
soft pack of the regular, unfiltered variety (generally known as Camel
Straights or Regulars). These were the first blend of Camels to be released.
Camel regulars achieved the zenith of their popularity through personalities
such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel
regulars per day, in effect using a Camel cigarette as his trademark.
No comments:
Post a Comment